{"id":2122,"date":"2022-07-28T11:06:03","date_gmt":"2022-07-28T09:06:03","guid":{"rendered":"https:\/\/formacionaiju.es\/product\/ecotoyday\/"},"modified":"2023-01-19T13:24:28","modified_gmt":"2023-01-19T11:24:28","slug":"ecotoyday","status":"publish","type":"product","link":"https:\/\/formacionaiju.es\/en\/product\/ecotoyday\/","title":{"rendered":"ECOTOYDAY"},"content":{"rendered":"

PROGRAM<\/strong>
\nDetailed program in the course description.<\/p>\n

BLOCK 1: SUSTAINABILITY IN THE CURRENT SITUATION<\/strong>
\n10:00-10:30 -What do we talk about when we talk about sustainability (Sonia S\u00e1nchez – consultant)?
\n10:30-11.00 – A world without waste: Coca-Cola’s packaging strategy (Ana Gasc\u00f3n- Director of Sustainable Packaging Strategy, Coca-Cola Company)
\n11.00-11.30 – Eco-design and product sustainability strategy- (Pere Fullana- Director of the UNESCO Chair in Life Cycle and Climate Change, Professor of the Master in Waste Management (UPM) and coordinator of the Master in Environmental Management (USJ).<\/p>\n

11:30 \u2013 12:00 Green Break<\/p>\n

BLOCK 2: SUSTAINABILITY IN THE COMPANY, STRATEGY, PRODUCTION AND LOGISTICS<\/strong>
\n12.00-12:25 Sustainability regulation in Europe and Spain (Cristina Mir\u00f3 – Technical Director of AEFJ)
\n12:25-12.45 Green Investments: The Transition to a more sustainable model (Andr\u00e9s Ferrer – CEO and co-founder of Omawa Huella Ecol\u00f3gica)
\n12.45-13.30 Eco-innovating in materials and packaging (Moderator: Anna L\u00f3pez – Kid’s Cluster Manager)
\n13:30-14.15 Eco-innovation in processes<\/p>\n

14:15 \u2013 15:45 Lunch: Ecocatering<\/p>\n

BLOCK 3: SUSTAINABILITY IN MARKETING, DISTRIBUTION AND THE CONSUMER<\/strong>
\n15.45-16:30 How does sustainability change marketing strategies?
\n16:30-17.15 Does sustainability sell? Approach from toy distribution
\n17.15-17.55 Is there a new consumer of eco toys? (Pablo Bus\u00f3 – Toy and market expert, User Research Area Manager)
\n17:55 – 18:35 10 steps you can take starting tomorrow to be eco-winners (Jos\u00e9 Luis Montes – Manager and sustainability expert)<\/p>\n

18:35 – 18:45 Closing ceremony and closure<\/p>\n","protected":false},"excerpt":{"rendered":"

Eco-innovation that will revolutionize the toy industry: Answers and alternatives to the challenges posed by sustainability in 2022.<\/p>\n

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