ECOTOYDAY

160.00

Eco-innovation that will revolutionize the toy industry: Answers and alternatives to the challenges posed by sustainability in 2022.

 

Categories: ,

Description

PROGRAM
Detailed program in the course description.

BLOCK 1: SUSTAINABILITY IN THE CURRENT SITUATION
10:00-10:30 -What do we talk about when we talk about sustainability (Sonia Sánchez – consultant)?
10:30-11.00 – A world without waste: Coca-Cola’s packaging strategy (Ana Gascón- Director of Sustainable Packaging Strategy, Coca-Cola Company)
11.00-11.30 – Eco-design and product sustainability strategy- (Pere Fullana- Director of the UNESCO Chair in Life Cycle and Climate Change, Professor of the Master in Waste Management (UPM) and coordinator of the Master in Environmental Management (USJ).

11:30 – 12:00 Green Break

BLOCK 2: SUSTAINABILITY IN THE COMPANY, STRATEGY, PRODUCTION AND LOGISTICS
12.00-12:25 Sustainability regulation in Europe and Spain (Cristina Miró – Technical Director of AEFJ)
12:25-12.45 Green Investments: The Transition to a more sustainable model (Andrés Ferrer – CEO and co-founder of Omawa Huella Ecológica)
12.45-13.30 Eco-innovating in materials and packaging (Moderator: Anna López – Kid’s Cluster Manager)
13:30-14.15 Eco-innovation in processes

14:15 – 15:45 Lunch: Ecocatering

BLOCK 3: SUSTAINABILITY IN MARKETING, DISTRIBUTION AND THE CONSUMER
15.45-16:30 How does sustainability change marketing strategies?
16:30-17.15 Does sustainability sell? Approach from toy distribution
17.15-17.55 Is there a new consumer of eco toys? (Pablo Busó – Toy and market expert, User Research Area Manager)
17:55 – 18:35 10 steps you can take starting tomorrow to be eco-winners (José Luis Montes – Manager and sustainability expert)

18:35 – 18:45 Closing ceremony and closure

ECOTOYDAY

160.00

Eco-innovation that will revolutionize the toy industry: Answers and alternatives to the challenges posed by sustainability in 2022.

 

Categories: ,
  • Limited places - Deadline for registration until September 14, 2022
  • 7h.
  • September 28, 2022
  • COAM Calle de Hortaleza, 63, 28004 Madrid

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