Description
PROGRAM
Detailed program in the course description.
BLOCK 1: SUSTAINABILITY IN THE CURRENT SITUATION
10:00-10:30 -What do we talk about when we talk about sustainability (Sonia Sánchez – consultant)?
10:30-11.00 – A world without waste: Coca-Cola’s packaging strategy (Ana Gascón- Director of Sustainable Packaging Strategy, Coca-Cola Company)
11.00-11.30 – Eco-design and product sustainability strategy- (Pere Fullana- Director of the UNESCO Chair in Life Cycle and Climate Change, Professor of the Master in Waste Management (UPM) and coordinator of the Master in Environmental Management (USJ).
11:30 – 12:00 Green Break
BLOCK 2: SUSTAINABILITY IN THE COMPANY, STRATEGY, PRODUCTION AND LOGISTICS
12.00-12:25 Sustainability regulation in Europe and Spain (Cristina Miró – Technical Director of AEFJ)
12:25-12.45 Green Investments: The Transition to a more sustainable model (Andrés Ferrer – CEO and co-founder of Omawa Huella Ecológica)
12.45-13.30 Eco-innovating in materials and packaging (Moderator: Anna López – Kid’s Cluster Manager)
13:30-14.15 Eco-innovation in processes
14:15 – 15:45 Lunch: Ecocatering
BLOCK 3: SUSTAINABILITY IN MARKETING, DISTRIBUTION AND THE CONSUMER
15.45-16:30 How does sustainability change marketing strategies?
16:30-17.15 Does sustainability sell? Approach from toy distribution
17.15-17.55 Is there a new consumer of eco toys? (Pablo Busó – Toy and market expert, User Research Area Manager)
17:55 – 18:35 10 steps you can take starting tomorrow to be eco-winners (José Luis Montes – Manager and sustainability expert)
18:35 – 18:45 Closing ceremony and closure